Features

KonaKart has a rich feature set to provide your customers with all of the information and functionality that they require in order to shop at your on line store.

“First of all, a shopper must be given tools to find the products he is looking for so that he doesn’t go shopping elsewhere.”

KonaKart provides a number of features to help a customer find the right product:

• Fast indexed search caters for misspellings, synonyms, plurals and alternate spellings.
• Products can be filtered by:
  • Category
  • Manufacturer
  • Price
  • Product Tags such as screen size for TVs or megapixels for digital cameras.
• Products can be sorted by
  • Name
  • Price
  • Popularity
• Product features can be compared against the features of other similar products. This is especially useful for technical products with many variations such as mobile phones and digital cameras.
• Gift registries such as wedding lists can be searched for using a variety of search parameters.
• There are Best Seller lists for each category to help customers make a decision.
• There are Latest Product lists for each category so that customers can see which products are new.
• Reviews and product ratings allow customers to see what others think about a product.
• For each product a user can see what other products were bought by customers who bought that product.
• Just in case a customer is still undecided, he can be shown a list of similar products (cross-selling) or a list of top of the range similar products (up-selling).
• Once a customer has decided which product to buy, he can be shown a list of suitable accessories and dependent products such as service plans or extended warranties.

“Now that the customer has selected a product and added it to the shopping cart, it is of paramount importance that he completes the purchase.”

Studies have shown that to reduce cart abandonment, even unregistered customers must be shown the final price that they will be charged.

The KonaKart shopping cart details screen shows the order total for all items in the cart, and also shows the shipping charges, applicable taxes and any promotional discounts that may be applicable to the cart contents. This complete picture is more likely to convince a customer to proceed to the checkout process since he is now confident that there are no extra hidden charges.

If the customer were to abandon now, the cart items are not lost. Information is stored in a cookie so that next time a visit is made, the cart will still contain the items added during the previous visit.

“Finally there is the checkout process.”

Now that, the customer has decided to purchase the items in his cart, the checkout process should be as simple and efficient as possible. KonaKart can be configured to require registration for checkout, or to allow a customer to checkout without registration.

KonaKart has a single checkout screen which appears when the checkout button is clicked. It uses innovative AJAX technology that allows the customer to change details of the order such as the coupon code or shipping option, and immediately see updated order totals without a screen refresh. If for example a customer modifies the shipping address and this changes the applicable tax and shipping charges, these are updated automatically as soon as the new address is saved.