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Features

Promotions

KonaKart includes a very powerful promotions sub-system that allows new promotion modules to be developed to implement even the most complex discount strategies. Here are some of the features:

  • All promotions can be associated with one or more coupons. Each coupon can be configured for unlimited use or to be used only for a programmable number of times.
  • The following rules can be set for all promotions:
    • Include only some customers (e.g. those that haven’t placed an order in the last 60 days) or exclude some customers (e.g. those that have placed an order in the last 60 days). Configure how many times an included customer can use the promotion.
    • Include or exclude customers belonging to customer groups. This could allow you to make a promotion available only to retail customers or only to students etc.
    • Include customers whose customer tag values return true from an expression. (See the marketing section for an explanation of customer tags and expressions).
    • Include or exclude products based on their category.
    • Include or exclude products based on their manufacturer.
    • Include or exclude any products at a product option granularity. (e.g. Promotion only applies to shoe size 7 or applies to all sizes except size 7)
  • Promotions may be cumulative (e.g. A promotion of 10% discount for all hardware products and a promotion of 20% discount for all software products) or promotions may be exclusive, in which case the promotion giving the largest discount is chosen.
  • All promotions may be configured to have a start and end date.
  • The promotions themselves are KonaKart Order Total Modules which can easily be developed and slotted into the KonaKart architecture. The source code of the available promotion modules is included in the download package.

The modules included with KonaKart are:

  • Order Total Discount
    • The promotion gives a discount on the total amount of the order.
    • You may set a minimum order value, the minimum number of products, the minimum quantity of a single product, the discount as an amount or a percentage and whether to apply the discount before or after tax.
  • Product Discount
    • The promotion gives a discount on a product.
    • You may set a minimum order value, the minimum quantity of a single product, the discount as an amount or a percentage and whether to apply the discount before or after tax.
  • Shipping Discount
    • The promotion gives a discount on the shipping costs for an order.
    • You may set a minimum order value, the minimum quantity of a single product, the discount as an amount or a percentage and whether to apply the discount before or after tax.
  • Reward Points
    • The promotion is used to determine how many points to reward based on the value of the order.
    • Since the promotion can be enabled / disabled based on a set of rules; multiple reward point promotions may be created that use different points multipliers based on the products being purchased.
  • Redeem Points
    • The promotion is used to determine how many points to redeem based on the value of the order.
    • Since the promotion can be enabled / disabled based on a set of rules; multiple redeem point promotions may be created that use different points multipliers based on the products being purchased.
  • Gift Certificate
    • This promotion is attached to a Gift Certificate product and generates the discount based on the value of the certificate and the certificate code.
    • Using the promotion rules you may decide to enable / disable the certificate based on which products are being purchased.