Features

The Enterprise version of KonaKart contains sophisticated marketing functionality that allows you to capture customer data as the customer uses your KonaKart eCommerce store; and to use that data within complex expressions in order to show dynamic content, activate promotions and send eMail communications.

The data is captured in customer tags such as CART_TOTAL, CATEGORIES_VIEWED, PRODUCTS_IN_CART, PRODUCTS_IN_WISHLIST, SEARCH_STRING etc. as the customer navigates through the store front application. New tags may be created to match business requirements.

Using an intuitive graphical interface, expressions are created that return true or false based on tag values for the customer. For example, you may want to display a banner to middle aged male customers that have viewed a particular product. In order to do this, you could create an expression similar to :

IS_CUSTOMER_MALE=TRUE AND CUSTOMER_AGE>40 AND RECENTLY_VIEWED_PRODUCT=1056

and only show the banner when the expression evaluates to true.

As well as displaying dynamic content, expressions may be used to filter a customer list when sending eMail communications and also to introduce extra rules for promotion usage.