Features

In order to maximize the revenue from your on line store, you need to understand how your customers are using it. Analytical tools give you insight into where your customers are from and how they are using your web site.

KonaKart has Google Analytics built in, so that you can monitor your on line store without having to do any extra work. Google Analytics makes the features that experts demand, easy to use for everyone, allowing you to gain rich insights into your website traffic with Advanced Segmentation, Custom Reporting, Motion Charts, and more.

Due to the way analytical reporting is integrated within KonaKart, it is easy to include any analytical tool that requires inclusion of Java script code within all pages of the store.

Customer Events

Customer Events can be defined to save important event information that may be used for reporting purposes. For example, events may be inserted whenever a product is viewed or removed from the cart or when a customer starts and completes the checkout process or aborts it. Events may be written to another database rather than the production database in order to not impact production performance. All events are written to a local in memory queue which is emptied by a separate thread so that the insertion of events never becomes a performance bottleneck.

You may use your favourite Business Intelligence tool to inspect the data and provide information such as the number of carts abandoned in the last, hour, day, week, month and year.