Administration

The admin app has a section dedicated to managing marketing which is a very important feature of your online presence.

Promotions

Promotions may be created, edited and deleted. Once created they may be assigned a variety of rules that determine when they become active and they may be associated to coupons. Gift certificates are also managed within the promotions panel since the gift certificate discount is managed by a promotion.

Customer Tags and Expressions

Customer tags store information regarding a customer’s behavior and can be combined within an expression that is evaluated for determining whether to activate promotions, display banners and send eMails. The admin app allows you to create new tags and delete existing ones. It also allows you create expressions using an intuitive UI.

Customer Communications

This panel allows you to manage bulk mailing to your customers. The mails are based on Velocity templates and can be sent to customers that have signed up for the newsletter, for product notifications, that belong to a customer group or whose tag values evaluate an expression to true. A nice feature is the internationalization of the mails since they may be automatically sent out in the customer’s preferred language rather than the default store language.